Since we opened our virtual doors in October 2016, we’ve strived to do things a little differently. We love vintage style; the timeless silhouettes, the retro prints and the unique designs that define each decade. We’re inspired by nostalgia, taking the best bits of vintage clothing and reimagining them for the modern, everyday wardrobe. We’re named after a true vintage icon too! Our brand’s namesake is our Designer’s Great Aunt Joanie, who enjoyed nothing more than curling up with a good book and a cup of tea.
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